Download e-book for iPad: Der neue Online-Handel: Geschäftsmodell und Kanalexzellenz by Gerrit Heinemann

By Gerrit Heinemann

ISBN-10: 3658119330

ISBN-13: 9783658119331

Dieses Buch präsentiert Entwicklungen und Zukunftstrends im electronic trade, der durch die neuen digitalen Kommunikations- und Konsummuster der Kunden geprägt ist. Gerrit Heinemann beleuchtet E-Commerce-Geschäftsmodelle, Kanalexzellenz sowie Erfolgsfaktoren wie digitale Zeitvorteile und Kundenzentrierung. Er analysiert die digitalen Herausforderungen und zeigt die Konsequenzen und Chancen für den Einzelhandel auf. Anerkannte most sensible Practices veranschaulichen, wie erfolgreicher electronic trade funktioniert und used to be die "Lessons realized" der letzten Jahre sind. In eight. Auflage wurden alle Kapitel aktualisiert und aktuelle Erfolgsbeispiele ergänzt. Insbesondere die Ausführungen zum Internet-Recht und die top Practices entsprechen dem neuesten Stand.

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Der neue Online-Handel: Geschäftsmodell und Kanalexzellenz im Digital Commerce (German Edition) by Gerrit Heinemann


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